Stripe Checkout for Card Dealers: Setup and Costs

Stripe checkout for card dealers means running your own branded shop where buyers pay you by card directly, instead of pushing every sale through a marketplace and its fee schedule. If you already sell on eBay or TCGplayer and want a store of your own, InVelocity includes a public storefront with Stripe checkout on every plan, starting at $49.99/mo for up to 2,500 items. The part most dealers don't realize until they've built one: the checkout button is the easy half. Stopping the card you just sold on your site from selling again on eBay ninety seconds later — that's the half that breaks.

Last updated: September 2026

Everyone knows what Stripe does. Fewer people price the whole job.

Ask a dealer what Stripe is and you get a correct answer in five words: it takes card payments online. True, and not very useful, because taking the payment was never what stood between you and your own shop.

What stands in the way is everything that happens in the two minutes after the payment clears. The card comes off your available count, your eBay listing, and your Shopify store if you run one. Somebody has to know whether the buyer picked shipping or pickup at the next show. And if you're carrying that same NM copy in a case that weekend, your POS needs to know it's gone too.

Stripe does exactly one of those things, correctly — it's a payments company. It's that "add Stripe checkout" and "run an online card shop" are two different projects, and the second one is where dealers lose their weekends.

What a card dealer's checkout handles that a normal one doesn't

Generic e-commerce assumes twelve products and forty of each. Your inventory is the inverse: thousands of products, quantity one, and the difference between two of them is a set symbol and a corner.

A checkout built for cards has to carry:

• Condition on the line item. NM, LP, MP, HP — same card, four prices, four quantities, and a buyer who will absolutely email you about it.
• Finish and variant. Holo, reverse holo, first edition, borderless, alternate art. Reprints across sets are the most common way an order goes out wrong.
• Graded and raw as separate stock. A PSA 10 and a raw copy can't share a quantity.
• Quantity one, sold hard. When your single copy sells, it has to be unavailable everywhere in seconds — not on the next hourly sync.
• Pickup as a real option. Plenty of your buyers are local, going to the same show you are, and would rather pay online midweek and collect in person.

InVelocity's storefront checkout is built around that set of problems: cart, shipping and pickup options, Stripe payment processing, automatic inventory deduction, and cross-marketplace quantity sync when the sale lands. The inventory behind it handles single cards, sealed product, graded cards, and accessories across 25+ games — Pokemon, Magic, Yu-Gi-Oh!, Lorcana, One Piece and the rest — plus sports cards and memorabilia.

The fee math, honestly

What nobody tells you when they say "just take Stripe payments" is that the processor's cut is usually the smallest line on the page.

TCGplayer takes about 13% per sale plus $0.30 per order: a 10.75% commission and a 2.5% + $0.30 transaction fee. A Pro account doesn't lower that; it pays 9.25% plus a 2.5% Pro fee on marketplace sales. A store system like BinderPOS adds its own 2% commission on website sales on top of its monthly fee, which the binderpos alternative for individual dealers comparison breaks down. Shopify starts at $39/mo before you've added a single TCG-specific field to it. Neither figure is a payment processing rate on its own — they're platform costs stacked on top of whatever the payments themselves cost you.

For your own storefront the honest breakdown has three lines: the software, the platform fee, and Stripe's own processing rate. InVelocity's software line is $49.99/mo for up to 2,500 items, $79.99 for 2,500–5,000, $99.99 for 5,000–10,000, $149.99 for 10,000–20,000, every feature included at every tier. Over 20,000 items is a custom quote.

On top of that, InVelocity takes a 0.5% platform fee on each storefront sale — computed after any discount, so you're only paying it on what the customer actually pays — plus whatever Stripe itself charges to move the money, which is Stripe's rate, not an InVelocity markup. There's no other transaction fee beyond that 0.5%.

You don't connect an existing Stripe account. InVelocity creates a Stripe Express account for you during setup and hands you off to Stripe's own hosted onboarding to verify your business and bank details — Stripe collects that, not InVelocity. Once that's approved, payouts to your bank run on a daily schedule. What the platform's own security record does state stays true regardless: payments run through Stripe Connect, and no card data touches InVelocity's servers — PCI compliance sits with Stripe, which is exactly where a dealer wants it sitting. Checkout endpoints are rate-limited on the financial tier.

The storefront half: what you get to brand

Your shop lives at invelocity.app/shop/your-store — or your own domain, once you point DNS at it and verification finishes, so you're not stuck on that path forever. You control the logo, the banner, the accent color, and announcement banners — useful for "shipping paused, I'm at Dallas this weekend." Customers browse your live inventory, add to cart, and check out without you writing any code. They can also save cards to a wishlist with the heart icon on a product card, which quietly matters for chase cards priced above impulse level.

If you're still comparing platforms before committing, the best software for card dealers breakdown covers the wider category. For grading-specific workflow questions, there's the card grading app guide for dealers.

Card shows don't stop because you built a website

Plenty of dealers do most of their volume across a table, not a checkout page. Your storefront and your show inventory living in separate systems is how you end up refunding an eBay buyer for a card you sold in person on Saturday and eating the fees for the privilege. That's why the checkout question and the show question are really one question.

Point of sale sits in the same platform: in-person sales, customer records, store credit, tax calculation, and receipts, running against the same inventory the storefront sells from. One count, three channels.

Worth knowing before you rely on it: tax calculation lives on the point-of-sale side today. Storefront checkout doesn't calculate sales tax on online orders, so if you owe tax on shipped sales, that's still something you handle outside the checkout flow rather than something it does for you automatically.

Getting it running

Onboarding is by consultation right now rather than self-serve signup — you schedule a call instead of provisioning yourself. Slower to start, though for a dealer moving thousands of line items off spreadsheets, having someone walk the import with you is not the worst trade. If you sell mostly Pokemon, the pokemon card dealers page covers that workflow specifically.

If you're tired of a marketplace setting your fee schedule and owning your buyer list, your own checkout is how you finally change that. Just go in knowing the payment button was never the hard part.

FAQ

Do I need my own Stripe account to sell from an InVelocity storefront?

No. InVelocity creates a Stripe Express account for you and hands you off to Stripe's own hosted onboarding to verify your business and bank details — you don't connect a pre-existing Stripe account. Payments run through that connection, and no card data touches InVelocity's servers; PCI compliance stays with Stripe. Payouts run on a daily schedule to your bank once onboarding is approved.

Does InVelocity take a cut of my storefront sales?

Yes — a 0.5% platform fee on each sale, calculated after any discount, on top of whatever Stripe charges to process the card. There's no other transaction fee beyond that.

What happens to my eBay listing when a card sells on my storefront?

The storefront checkout deducts inventory automatically and syncs quantities across marketplaces when the sale completes. That's the whole argument for running the storefront inside your inventory system rather than bolting a payment button onto a separate site — one sale, one count, everywhere it's listed.

Is a storefront worth it if I only move a few hundred cards a month?

Every InVelocity tier includes the storefront and checkout, so there's no upgrade gate on it. The entry plan is $49.99/mo for up to 2,500 items. Whether that math works is your call, but the feature set isn't the variable — small dealers get the same storefront the 20,000-item operations get.

Does the storefront treat graded cards differently from raw?

Graded cards are tracked as their own inventory type, with pricing — branded in-app as Invelocity Price — across nine price points per card — ungraded up through PSA 10, BGS 10, CGC 10, and SGC 10. A PSA 10 and a raw copy never share a quantity, so selling one doesn't touch the other's stock.